Supastrip VDP - Customer Case Studies

Wm. Wrigley Jr. Company (US)

Used for the Hubba Bubba brand on two key promotions, Supastrip VDP helped deliver a 16% increase in sales over the period, year on year. “Payne are creative and solutions-oriented, and their team has repeatedly demonstrated an ability to produce a top quality customised product that adds value to both our packaging and our marketing efforts.” More information >>.

Wrigley UK

Wrigley's Closer to Music, was available with promotional packs of Wrigley's Extra. It offered more than 100,000 prizes, including 10,000 iPod or iPod shuffle's.

To find if they had won, consumers checked the unique alpha-numerical code printed on the reverse of the tear tape and entered the details onto the promotion's website www.closertomusic.com.

Lotte Japan

The benefits of Payne’s Supastrip VDP tear tape for promotional campaigns have been underlined by its use by the Japanese chewing gum manufacturer Lotte, the technology’s first application in Asia. “This technology will have a huge impact on the way that promotions can be implemented, and we are pleased to be the first company in Asia to recognise its potential,” comments Kenichi Kuwabara of Lotte. More information >>

FDS Tobacco - Bosnia

Payne’s expertise in incorporating variable data into its tear tape has been at the heart of a well-loved loyalty scheme used by Bosnian tobacco manufacturer FDS for the past two years on its Code brand. “Without the unique numbering system provided by Payne’s variable data tear tape, our consumers would not have access to the amazing range of benefits offered through membership of CODE.” More information >>