Supastrip VDP - Instant Win Promotions At Your Fingertips

New from Payne, Supastrip VDP is our Variable Data Print tear tape that lets brand owners add a unique code promotion to individual product packs using the latest digital print technology. As a gateway to promotions, Payne's Supastrip VDP tear tape is highly effective.

Tear tape not only provides easy opening to the pack it also ensures the code is at the consumers fingertips for entering promotions online or via SMS registration - simply, quickly and effectively. As the need to communicate and interact with conusmers increases, Supastrip VDP gives you a direct line to your consumers.

Payne Supastrip VDP Advantages:

• Using a tear tape as a carrier allows the code to be easily discovered by your customer
• Trouble free application even at the fastest wrapping speeds
• Ideal way to deliver both point accumulation and instant win promotions for your brand
• Provides a mechanism for one to one relationship marketing and consumer interaction with your brand, driving loyalty
• Ideal data capture mechanism via SMS or online promotions
• Conforms to the following Food Approval Regulations: BIBRA, BGV V (Clear and red) and FDA (USA)
• Also conforms to the limits set in the European Directive on Migration of Plastics to foodstuffs - 90/128/EEC and subsequent amendment 92/39/EEC.

To experience the use of online promotions click here for a code to test our Supastrip VDP capability. Or learn more from the experiences of businesses such as Wrigley, FDS and Lotte on how Supastrip VDP has helped them with their promotions, in our case study overviews.