Quick, clean and easy access to products for busy consumers is not the only benefit of tear tape.  In a single cost-effective medium, tear tape addresses many of the marketing challenges faced by brands: consumer convenience, tamper evidence, product promotion and brand enhancement. 

Payne’s printed tear tapes provide a highly effective opportunity for carrying branding and communications messages, particularly at the point of consumption. Payne’s printing technology allows superb-quality reproduction of text and graphics, whilst design origination and support gives manufacturers the flexibility to customise their promotional messages for their latest campaigns.

By using printed tear tape, manufacturers can also quickly and cost-effectively update their promotional messages to meet market needs without the continued expense and waste associated with updating their external pack designs. 

Message Tape Solutions

• Designer Collection - a new range of tear tapes that employ sophisticated inks and print techniques to achieve striking visual effects for maximum impact.
• Supastrip VDP - Variable Data Print tear tape that lets brand owners add a unique code promotion to individual product packs using the latest digital print technology.
  

Our advanced technology means that whatever you want to say to your customers, you can say it on our easy opening tear tape. Our design studio and print experts can work with you to say it in the most eye catching and creative way possible. Taking your ideas and bringing them to reality.

Tear tape can be used to help you:

• Deliver on-pack promotions cost effectively, without the need to change the pack design
• Reinforce brand values with clear messaging from consumer advice to special occasions
• Ensure your message to the consumer remains intact when opening the pack

For more information on how we can help find new ways for you to communicate with your customers please complete our on-line form.