The tobacco industry has long been faced with the challenge of how best to maximise its brand communication with consumers.

Over the years, the emphasis in the tobacco category has moved to point-of-sale and point-of-use communications on the pack itself and recent regulation and legislation has made these on-pack opportunities even more important.

One answer is to make sure that the packaging used is multi-functional, in order to meet a variety of needs - branding, promotion and communication for example.

Tear tape is an ideal medium for achieving this across the tobacco category. Originally created as a means to ensure the easy opening of overwrapped packs, tear tape's advantages now ensure it is used by many tobacco brand owners as an important device for reinforcing the brand, communicating with the consumer and providing on-pack security.

Case studies of our work include:

• Cigarettes - Variable Data Provides the 'Code' to Successful Scheme for FDS Tobacco
• Cigars - Communications Tape gives Big Branding to Hamlet Miniatures
• Molasses - Full Colour Tear Tape Reinforces 'Cleopatra's' Regal Image

Our range of tear tapes are able to meet the variety of needs within the tobacco sector, supported by the latest applicators and global engineering support.

For more information on our recommended solutions, simply select the links below or contact us:

• Supastrip^® & Supastrip XL^®
• Supastrip ®VDP
• Designer Collection
• Security Essentials