Fast moving and innovative, the food and drink category is fiercely competitive and the ability to stand out from the crowd is crucial. With the global economy having a direct impact on sales and marketing budgets, the importance of point-of-sale communication and promotions has never been more important.

Easily applied across a wide range of packaging formats, tear tape provides this point-of-sale impact through the innovative use of market leading print techniques.

Tear tape is cost effective, quick, simple and intuitive to use placing promotions and key branding and communication messages directly into consumers hands, reinforcing key messages at the point-of-consumption.

Case Studies of our work include:

• Wrigley - Supastrip VDP delivering online promotions in the gum sector
• Ricola - Brand support in the confectionery sector
• Extra Joss - Brand enhancement & protection
• UB Cheddars - Enhanced easy opening for roll wrap biscuits

Our range of tear tapes can meet the variety of needs within the food & drink category, supported by the latest applicators and global engineering support. For more information on our recommended solutions, simply select the links below or contact us: