Issue Date: 14 February 2011

Italian tobacco paper specialist, Tobacco’s Imex S.p.A, is the first company to use printed hot melt tear tape from Payne, providing its newly launched range of Enjoy Freedom tobacco papers with easy opening and eye-catching visuals.

Tobacco’s has been producing and distributing its products for over 30 years, and in over 20 countries worldwide. It has recently launched Enjoy Freedom tobacco paper, which promotes the message “Enjoy Freedom Enjoy Life.”

An established customer of Payne’s, Tobacco’s required tape for the packaging of the new Enjoy Freedom brand as a form of easy-access opening for the consumer, while also extending brand identity to the overwrap. 

A crucial consideration was to find a tape compatible with Tobacco’s new cross feeding Gnudi machine, which led to Payne providing a hot melt printed tear tape.  This ensures a visible point of entry to the tobacco paper that is quick and effective, offering consumers the benefit of an easy opening experience, while featuring the Enjoy Freedom brand name at point of use.

The tear tape is arranged in two print directions to give the manufacturer the flexibility to customise its promotional messages for the latest brand. The brightly coloured Enjoy Freedom package is complemented by the printed colour tape.

“Payne has met all of our specifications with its printed hot melt tape,” Mr Trave Paolo, Marketing Manager from Tobacco’s. “We are very pleased with the final appearance of the pack, and the added value of emphasising our branding at the point of opening.”