But there are simple ways in which more manufacturers could avoid inflicting a bout of unseasonal wrap rage upon their end users.

We’ve all had experiences of difficult-to-open packs and know how this affects our perception of the product. The majority of consumers, whatever their age, only tend to complain about packaging when it causes them a problem.

If you can get into a pack easily, you take it for granted; at the same time, the ease of the opening process will subconsciously help to reinforce positive perceptions of the brand, a belief that care has gone into both the product and the packaging and a sense that the company cares about you as a customer.

Conversely, if you have trouble opening the pack, the feelings of frustration, anger and disappointment will reflect badly on the brand, creating wrap rage and negatively affecting the chances of a repeat purchase

Independent research has underlined the importance of easy opening among consumers of all ages and, significantly, pointed to its important contribution to brand image.

Tear tape can be applied easily on both filmic overwraps and shrink sleeves, ensuring its easy-open benefits can be introduced across a range of products. It is easy to locate and an ideal opening medium across varied applications.

It is cost-effective, quick and simple and Payne’s own focus group research suggests that brands which are easy to open retain greater consumer loyalty.

The removal of knives and scissors minimises the risk of product damage and waste, which also has environmental benefits.

Clamshell packaging is another good example – long established in markets including electrical goods and fresh produce, where its advantages include a positive visual appearance. However critics say end-users find it difficult to get into the packaging.

A no-knife opening solution can incorporate an additional perforated lip which can be pulled open easily, enabling the clamshell closure to be released. Tapes can be applied to the package between the thermoform and the cutting station and are used to indicate where the perforations are.

With an ageing global population, ease of opening is a major consideration all year round – but at Christmas, tear tape truly is one of Santa’s most effective little helpers.