Release Date: 31 March 2011

Global tear tape leader Payne is consolidating its growing reputation as a labels producer by re-launching the face of its online presence.

As well as providing comprehensive information about its innovative tear tape and coated film products, the new website at www.payne-worldwide.com marks the launch of the respected Payne brand name into the labels market, a year after its acquisition of BP Labels.

Payne is already recognised as the leading worldwide manufacturer and supplier of pressure sensitive tear tape and the pioneer of coated film products for the encapsulation and lamination of print, and document authentication products.

The Payne brand now offers high quality, creative and secure self adhesive labels ideal for the food and drink, pharmaceutical, healthcare and cosmetic markets, often providing the labels as part of an authentication solution.

Simon Wildash, head of marketing at Payne says: “Our focus is on making the best possible use of design, technology and systems to provide world class products and service to customers.”

 “The new website is part of that focus and reflects the development of our labels and narrow web printing capability within the Payne business. It follows the structure we launched with the Payne Security site (www.payne-security.com) earlier this year and is easy to use and customers can find what they need within a single online destination. “

User-friendly navigation enables visitors to find their required product easily within three main areas; tear tape, labels and coated film. New product photography and updated graphics have also been used.