Gold Tear Tape Enhances Look-O-Look

Issue Date: 26 September 2008

European confectionery manufacturer Look-O-Look is using a gold tear tape from Payne to provide easy opening for a new flip-top box packaging format launched in France.

Look-O-Look was founded in The Netherlands in 1969 to supply a range of tasty children’s confectionery for retail in sweet shops.  Over time the company has expanded and today sells its range across 20,000 stories in Western Europe and further afield.

Amongst Look-O-Look’s latest innovations is the launch of ten new sweet flavours in a convenient flip-top box.  As the box is flow-wrapped, Look-O-Look wanted to incorporate an easy opening device to help young consumers gain access to the product.  At the same time, it was vital that the chosen medium complemented the eye-catching cartoon decoration of the box.

Look-O-Look approached Daka, Payne’s distributor in the Netherlands, who suggested that the use of a gold tear tape would meet both of these requirements.  The tape is being trialled for a year and, if consumer feedback is positive, Look-O-Look will extend the use of tear tape into other products.

“We are delighted with the service we have received from both Daka and Payne, and we hope that this easy opening initiative will prove a popular way of helping consumers to enjoy the new flip-top box range,” comments Rudie Haarman, Buyer for Look-O-Look.