Tear Tape offers an essential first step to Brand Protection

Issue Date: March 2007

Leading tear tape manufacturer Payne has launched Security Essentials, a package of security features that can be integrated into its tear tapes to give brand owners an important first step towards protecting their products against counterfeiting.

The Tear Tape Security Essentials have been selected from the established range of security technologies available through the Payne Security Division.  When combined with Payne’s specialist software, cylinder, ink and printing capabilities, the result is an extensive choice of authentication technologies that can enhance and support a company’s brand protection strategy.

The choice of security features comprises both overt and covert technologies.  These can be used individually or combined to provide a multi-layered security solution integrated into the tear tape. Technologies available include Microtext Print, Fine Line Print, UV and Colour Shift Inks plus a holographic range.

The availability of these technologies enables manufacturers to cost-effectively introduce anti-counterfeiting measures into their brands, using existing pack formats and application machinery.  Another benefit is that the tear tape is often on the outer packaging meaning authentication can take place without interfering with the pack itself.

In addition, tear tape offers proven consumer benefits such as easy opening and tamper-evidence, while printed message tape allows communication with consumers at the point of purchase.

“Counterfeiting is becoming an increasing problem for all types of everyday items,” comments Geert Pijper, Sales Director – Tear Tape of Payne.  “Using our expertise in both tear tape manufacture and security technologies, we can now offer customers a fast and cost-effective means of protecting their brands.

“Equally important, the full range of technologies of our Payne Security Division is also available for customers who wish to take their security requirements to a further level.”