Payne Enjoys Good Fortune

Issue Date: April 2007

Fortune Tobacco, one of the Philippines’ leading cigarette manufacturers, has chosen tear tape from Payne for the easy opening and enhanced on-pack branding of its products.

The company holds a high share of the local market, which in volume terms, is more than 50 billion cigarettes per year.  Fortune is committed to innovation in manufacture, with its fully integrated plants equipped with state of the art equipment.

Fortune looks for the same standard in packaging, and recognised that tear tape can bring multiple benefits.  Payne’s reputation as the world leader in tear tape technology and its like-minded attitude in terms of innovation, make it an attractive choice.

The tape was launched across the Hope, Champion and Fortune brands in February 2007.  With its eye-catching gold colour, the 1.6mm tape acts as an ideal complement to the packaging design in addition to its easy opening properties.

In addition, production efficiencies are maximised because of Payne’s ability to supply the tape in jumbo 100km reels, which reduces downtime caused by changeovers.

“Fortune’s reputation is founded on reliability, quality and expertise, and we strive to work with suppliers of the same calibre,” comments William Tan, PM of Procurement at Fortune Tobacco.  “Payne has proved itself to have exactly those credentials.”